Since the acquisition of the Cascamite brand by Ureka in April 2023, the brand has gone from strength to strength. Ureka has seen a substantial increase in brand engagement and robust revenue growth. Their mission remains steadfast: “Enabling access to industrial adhesive technology in the resale market through a simple retail brand”. Growth in demand has been observed across the UK market, accompanied by promising signs for future expansion.
Taking a broader perspective, it’s important to remember that Cascamite was once successfully traded in America, Australia, and several European markets. This highlights the brand’s distinction and the strength of its reputation. From its origins in America in 1937, Cascamite has come a long way, and Ureka is revitalising the brand with ongoing investment. This commitment signals sustainable growth and a return to a global presence.
This commitment to growth is why Ureka was thrilled to accept an invitation to participate in the Welsh Government’s 2024 Export Commission to the Netherlands. “We are delighted to be participating in the Welsh Government Export Commission to the Netherlands”, said Alex Nunn, Managing Director of Ureka. “We already have several direct customers in the Netherlands, so the programme aligns perfectly with our current export activity”.
Participation in the Export Commission is a key part of Ureka’s broader strategy to enter European markets, re-establishing Cascamite as the preferred choice for professional wood adhesives in both retail and industrial sectors. The focus on sustainability and high performance, which are hallmarks of the Cascamite brand, aligns well with the growing demand for environmentally responsible adhesives.
“The Export Commission presents an unparalleled opportunity to further expand our reach and strengthen the Cascamite brand among European buyers who value the quality and durability of adhesives in the range”, said James Shepperdley, Marketing Manager at Ureka Global.
As Ureka continues to innovate and push the boundaries of adhesive technology, the company remains committed to its tagline: “Solving Sticky Problems Simply”.
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