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James Latham – EGGER Hits The Road

Clare Hollister

EGGER Partners with James Latham for a UK roadshow, and unveils the ‘EGGER 24+’ décors collection, comprising over 230 new high-definition finishes.

James Latham, one of the UK and Ireland’s leading distributors of decorative panel products, is supporting one of its most popular melamine, laminate, and edging brands, EGGER, with a specially-curated roadshow to promote the launch of its latest collection, EGGER 24+.

Running throughout March and April, it’s a nationwide tour which will showcase what makes EGGER one of the world’s most innovative, creative, and versatile building product manufacturers. Not only that, it will also present an opportunity to find out more about why James Latham, in its partnership with EGGER since 2002, remains a vital distribution partner for the brand, and how this benefits both current and potential customers.

Kicking off on 12 March 2024 at James Latham Ireland’s Belfast depot, the roadshow will visit 8 selected James Latham sites, from Scotland in the north to Fareham on the South Coast and multiple locations in-between, offering customers a unique opportunity to discover the exceptionally high-quality of these new finishes in person.

Taking a closer look at the roadshow’s forthcoming highlights…

Charting New Territories

Particularly, visitors will be able to explore one of the largest catalogues of premium décors currently available on the UK specification market. Putting this in perspective, EGGER 24+ comprises over 230 decor combinations. This includes 201 matching-material Eurodekor decors, 82 Eurodekor decor combinations and 7 new textures

Influenced by the latest design trends, these new finishes range from faithful interpretations of elegant timbers and natural stone to hyper-realistic reproductions of lustrous metals, soft textiles, solid colours, and more.

They will also get a unique insight into their manufacturing process; sustainably produced by EGGER in a low-carbon facility, using the latest in cutting-edge decorative technology. Particular highlights of 24+ demonstrating this include TM12 – Omnipore Matt and ST20 Metal Brushed.

TM12 – Omnipore Matt is a muted, sophisticated selection of finishes, with matt lacquered surfaces, and anti-fingerprint properties and reduced reflectivity, offering a powerful, yet natural, appearance, especially in a wood grain design. ST20 Metal Brushed is impressively realistic, with a deep-brushed metallic surface, bringing an industrial look to both furniture and interiors.

The tour features a showroom truck with specially-curated displays, samples, and opportunities to meet the EGGER team and try out their new digital design tools. The James Latham depot teams will also be on hand to discuss individual project requirements.

James Latham and EGGER – perfectly matched

The roadshow also presents the opportunity to showcase what makes James Latham’s partnership with EGGER so strong, and why the distributor has built a nationwide reputation for customer service excellence. Each depot team on the Roadshow will be able to showcase their unique understanding of EGGER 24+, answering questions, providing advice, and explaining how Lathams can help with specifications.

Ross Garrard, Group Business Development Manager, Melamine and Laminate, at James Latham shares his enthusiasm: “The EGGER 24+ Roadshow is a prime example of our dedication to supporting cutting-edge products. This event is not just a launch, it’s a celebration of creativity, design, and quality craftsmanship. We’re thrilled to collaborate with EGGER, and our depot teams across the UK, to bring these exceptional materials directly to our customers, showcasing what sets us apart as a best-in-class distributor.”

Save The Date

The EGGER 24+ Roadshow will stop at 8 James Latham depots over the course of the tour, a full list of dates follows:

Belfast: 12 March

Hemel Hempstead: 19 March

Scotland: 4 April

Leeds: 8 April

Thurrock: 10 April

Fareham: 16 April

Leicester: 17 April

Yate: 18 April

To discover more about EGGER 24+ by James Latham, click here, or visit the James Latham website here to read further.

To find out more about James Latham, click here.